With a Better Brain
Comes a Better Life
Created by Dr. Daniel Amen
Join The Brain Health Revolution
Dr. Daniel Amen’s mission is end mental illness by creating a revolution in brain health. As a physician, adult and child psychiatrist, and founder of the world-renowned Amen Clinics—with 11 locations and the largest database of brain scans for psychiatry, serving patients from 155 countries—he’s dedicated his life to empowering individuals with the tools to improve their brain health. With Brain Fit Life 5.0, you’ll not only learn how to optimize your cognitive function and emotional well-being, you’ll join a global community committed to taking care of their brain health and embracing a brighter, healthier future.
Proven Solutions
The tools and exercises in Brain Fit Life are based on 40 years of clinical psychiatric practice at the Amen Clinics, over 250,000 brain scans of tens of thousands of patients from 155 countries.
You Can Change Your Brain
Our Brain Type Assessment is based on our database of healthy and unhealthy brain scans to predict what you brain might look like today.
Healthy Active
Anxiety Active
Healthy Active
Depressed Active
Healthy Surface
Alzheimer’s Surface
Healthy Surface
Addicted Surface
Foundations for Change
Why It Works
How We Help
Personalized Guidance and Goal Setting
Setting clear, achievable goals activates the brain’s reward system, releasing dopamine, which is associated with feelings of happiness and motivation.
Brain Fit Life delivers customized plans and tools to help you reach your brain health goals. Choose a self-guided approach or work directly with a private Brain Fit Life Coach, who provides expert guidance, accountability, and support at every step.
Accountability and Habit Formation
Studies show that accountability increases the likelihood of sticking to positive habits. The prefrontal cortex, responsible for decision-making and planning, benefits from reminders and reinforcement.
Brain Fit Life supports habit formation through customizable trackers and reminders, while direct communication with a Brain Health Coach adds personalized check-ins and expert guidance. This combination helps you establish and maintain healthy routines.
Stress Reduction and Emotional Regulation
Chronic stress disrupts the brain’s hippocampus and prefrontal cortex, leading to anxiety and low mood.
A self-guided user can access stress-reducing exercises on demand, such as guided meditations, journaling, and breathing exercises, while those engaging with a coach receive tailored strategies and encouragement to manage stress effectively, promoting a calmer mental state.
Cognitive Reframing
Cognitive-behavioral therapy (CBT) principles demonstrate that changing negative thought patterns significantly improves mood. These techniques to help individuals reframe challenges positively.
Self-guided users benefit from using our powerful Kill the ANTs (Automatic Negative Thoughts) exercise, while coach-guided users also receive personalized guidance to shift perspectives, reduce negative self-talk, and build optimism.
Social Connection and Emotional Support
Social isolation is associated with increased risk of depression, while supportive interactions enhance emotional well-being by releasing oxytocin, a neurochemical promoting feelings of bonding and trust.
Your private Brain Fit Life coach provides regular communication and empathetic support, building a consistent, encouraging relationship. Think of your coach like a personal trainer – but for your brain health.
Neuroplasticity and Behavioral Change
The brain’s ability to rewire itself, known as neuroplasticity, is enhanced by learning and consistent practice. Tools and exercises can stimulate brain regions involved in happiness and emotional regulation.
Self-guided users can engage with structured exercises—like gratitude journaling, relaxation techniques, and brain games—to build healthy mental habits and support cognitive growth. Those working with a coach also receive tailored feedback on their Brain Fit Life activities, helping reinforce neuroplasticity, maintain accountability, and sustain positive, lasting changes.
Tailored Brain-Health Strategies
Personalized interventions—whether physical or cognitive—are more effective than generic advice in improving well-being.
Brain Fit Life provides personalized in-app tools based on your Brain Type, and a Brain Health Coach refines your plan further by addressing unique factors like stress levels, nutrition, or sleep habits, creating a comprehensive brain health strategy.
Encouragement of Gratitude Practices
Gratitude increases happiness by enhancing activity in the brain’s reward circuits and reducing negative emotional patterns.
Self-guided users benefit from purpose-driven, motivational, and gratitude tools while coach-guided users receive additional personalized support to incorporate gratitude into daily life.
Improved Self-Awareness
Mindfulness and self-awareness practices activate the prefrontal cortex and increase connectivity in brain areas related to emotional regulation.
Brain Fit Life develops mindfulness through guided meditation and hypnosis exercises. With a Brain Fit Life Coach, you gain deeper personalized insights into your behaviors and emotions, fostering greater happiness and resilience.
Long-Term Behavior Change
Consistent, small changes lead to significant long-term improvements due to compounding effects on brain health and emotional well-being.
You can improve what you don’t measure, and Brain Fit Life makes it simple to track your brain health metrics and provides customized daily reminders. Brain Fit Life coaches provide real-time feedback and motivation to sustain new habits, ensuring cumulative improvement.
Become 30% Happier In 30 Days
*Based on a study of over 1,200 people who completed our 30 day happiness challenge.